preventive pest control socal
WHAT PREVENTIVE HAS TO SAY
Company Information
project overview
Preventive Pest Control’s Southern California franchise owner approached us to improve upon his past agency’s SEO efforts and help his business reach peak performance online. This franchise owner was looking for improved keyword rankings, increased website traffic, and greater sales. We delivered all of that and more, beyond what the business owner had imagined was possible.
Objectives
Preventive had worked with a digital marketing agency for four years and wasn’t seeing the results they expected. They came to us to improve their keyword rankings, increase website traffic, and boost customer acquisitions. They also sought more intensive and accurate reporting and greater customer care.
Solutions
To achieve our organic search performance goals, we developed comprehensive content, backlinking, and local SEO strategies. Our principal focus was to create location pages for each of the 70+ cities this Preventive Pest Control branch services. We also created or improved their core website pages, service pages, and blog posts. We supported all of this SEO-optimized copy with high-quality backlinks each month. Our onsite and backlinking strategies were supplemented by an exhaustive local SEO program that involved optimizing and maintaining Google Business Profiles for each of their offices and creating matching optimized maps listings and business citations across the web.
We established detailed reports that outlined each aspect of campaign performance including keyword rankings, website impressions, clicks, organic sessions, Google Business keyword rankings, Google Business views and engagement, and content performance. We set up accurate call reporting to monitor lead acquisition and prove ROI to this franchise owner and his team. We met with the team on a bi-weekly basis and presented our thorough reporting in person once a month.
Results
In the first year of working with Preventive Pest Control, keyword rankings, website traffic, local SEO performance, and sales skyrocketed. Within the first 6 months of our SEO engagement, the company was required to open a fourth office that they staffed with a newly hired crew. They opened a fifth office only a few months later. Rock Salt’s efforts drastically improved upon this franchise’s previous agency and did so for the same cost to our client. This client has referred us to three other Preventive franchises in different states, all of which are now clients of ours.
Search Engine optimization
We boosted Preventive Pest Control’s Southern California franchise to consistently rank on Google’s first page for key search terms, driving exponential growth in organic traffic. This surge in visibility led to a substantial increase in website phone calls, resulting in new office openings and expanded operations. The success in generating qualified leads has positioned the company for continued growth and expansion. Take a look at the details below.
We helped Preventive’s Southern California franchise consistently move onto the top page of Google for an increasing number of relevant search terms each month. Take a look at this 1,261% increase in year-over-year first-page rankings:
Organic traffic to Preventive Pest Control’s website has increased exponentially since we initiated our partnership. After a year of working together, their organic sessions increased by 1,268%.
We helped Preventive increase phone calls from their website by more than 657%. Due to the increase in qualified leads they’ve had over the past year, our client has opened up two new offices (bringing the total number of offices to five) and has hired significantly.
Elevate Your Digital Marketing Strategy With Rock Salt
At Rock Salt Marketing, we help businesses reach the summit of online success—just like we did for Preventive Pest Control. Through tailored SEO strategies, content optimization, and local search enhancements, we delivered exponential traffic growth, skyrocketing keyword rankings, and significant sales increases. The result? New office openings, expanded operations, and a measurable return on investment. If you’re ready to scale your business, achieve peak performance, and turn your digital foothold into lasting success, let’s connect and explore how we can do the same for you.
